The Romans often said, “fortune favors the brave.” Nothing could be truer than when it comes to engaging your community of crypto philanthropists. Sitting on the sidelines, while safe, won’t bring you many gifts of crypto currency this year.
The fact is there’s been more discussion about crypto philanthropy in the latter half of 2021 than there has been in the past 5 years. We saw a $5m Cryptocurrency Gift to the University of Pennsylvania’s Wharton School (the largest ever in HigherEd), stadiums being named, sports teams being sponsored, television ads and even Universities being gifted NFTs, and the list goes on. Is it a fad? We don’t think so.
Cryptocurrency is on the rise, particularly among the philanthropic Millennial Generation
According to a recent study by the Artemis Strategy Group, an independent research firm, on behalf of Fidelity Charitable, the popularity of cryptocurrency is on the rise, particularly among the philanthropic Millennial generation—and the trend could make serious waves in the charitable sector. Currently, 13 percent of investors hold cryptocurrency in their portfolios. Among the rest, 20 percent say they may consider investing in cryptocurrency in the next year. But wealthy Millennials (we call them Rising Stars) are much more likely to be actively involved and interested in cryptocurrency investing.
Interesting cryptocurrency philanthropy stats
- 35% of Millennials say they own Crypto currency—and among those who don’t, 50% say they will consider investing in the next year.
- 90% of Millennials say charitable giving is an important part of their lives; in other words – Millenials are Givers!
- 45% of Investors who had Crypto assets in their portfolio are Givers vs. only 33% who do not have Crypto in their Portfolio.
- But how do we engage a donor with an appreciated crypto portfolio? How do you even know which of your constituents have a crypto portfolio? The fact is Crypto donors are your RisingStars.