The Central Intelligence for Advancement platform offers three main components: a data management platform that unites, cleans, segments and reports on data across multiple sources; a matching gift program that identifies opportunities, automates follow up and tracks completion; and a wealth screening tool from SSB Partner Blueridge Data that offers insight into donor wealth demographics. This comprehensive solution transforms how higher education institutions approach fundraising by allowing for highly targeted and personalized marketing efforts to develop relationships and yield revenue.

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