Emma, the Director of Annual Giving, faced daily frustrations with her dashboard due to data issues that hampered her team’s impact. By adopting BlueRidge Data’s 360° constituent view, she turned her CRM into a strategic asset. Before this, her team missed matching gifts, lacked major-gift insights, and wasted resources on outdated records, hurting fundraising and donor trust.
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Universities and non-profits often miss significant corporate support due to a failure to activate potential internal advocates. By strategically identifying and engaging “corporate champions”—alumni or donors within companies—organizations can unlock substantial partnerships and leverage initiatives like matching gifts. This approach, fueled by enriched data and tailored engagement plans, transforms passive networks into powerful avenues for organizational growth and impact.
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Many organizations grapple with “LYBUNTS” and “SYBUNTS”—donors who once contributed generously but have since fallen silent, representing a significant pool of untapped potential. Data indicates that a large percentage of these lapsed donors feel disconnected, unappreciated, or believe their contributions are no longer needed, rather than harboring active disinterest. By leveraging enriched data to understand these individuals’ current circumstances, organizations can tailor outreach to resonate with their evolving lives and interests. Ultimately, reigniting these dormant relationships transforms outdated lists into dynamic connections, reminding donors they are valued and their impact is still relevant.
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In today’s higher education landscape, data is a powerful tool for securing funding and improving student outcomes. Universities face increasing pressure to meet reporting requirements and demonstrate student success metrics. Effective data management provides a competitive advantage, driving student retention, graduation rates, and post-graduate employment success.
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Universities miss out on millions in corporate matching gifts annually due to a lack of awareness and cumbersome processes. BRD helps institutions capture these lost funds with data enrichment, employer screening, and AI-powered insights. BRD’s Matching Gift Lookup (MGL) integrates with giving pages, making it easy for donors to see their matching gift eligibility and prompting them to act immediately.
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Universities have a goldmine of opportunity in their young alumni. Graduates under 30 are launching careers, joining companies with matching gift programs, and even starting their own businesses – representing a wealth of future engagement and philanthropy. BRD empowers universities to connect with these young alumni through data enrichment, milestone tracking, matching gift insights, and streamlined giving tools. By cultivating relationships early, universities can turn young graduates into lifelong ambassadors, mentors, and donors. Connect with your future today – because every relationship starts with knowing.
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