Tarleton to use SSB’s Central Intelligence for Advancement platform to maximize fundraising revenue, enhance marketing strategy, and utilize analytics for data-driven decision making
Tarleton State University has contracted with SSB for its Central Intelligence for Advancement platform, a data offering for universities and colleges designed to boost revenue potential and fundraising efficiency. Tarleton will use the platform to drive fundraising levels by increasing the number of donors, gift sources, gift size, and cleaning up donor data to provide them with more accurate information.
The Central Intelligence for Advancement platform offers three main components: a data management platform that unites, cleans, segments and reports on data across multiple sources; a matching gift program that identifies opportunities, automates follow up and tracks completion; and a wealth screening tool from SSB Partner BlueRidge Data that offers insight into donor wealth demographics. This comprehensive solution transforms how higher education institutions approach fundraising by allowing for highly targeted and personalized marketing efforts to develop relationships and yield revenue.