Tarleton State University Leverages BlueRidge Data to Grow Revenue

Tarleton to use SSB’s Central Intelligence for Advancement platform to maximize fundraising revenue, enhance marketing strategy, and utilize analytics for data-driven decision making

Tarleton State University has contracted with SSB for its Central Intelligence for Advancement platform, a data offering for universities and colleges designed to boost revenue potential and fundraising efficiency. Tarleton will use the platform to drive fundraising levels by increasing the number of donors, gift sources, gift size, and cleaning up donor data to provide them with more accurate information.

The Central Intelligence for Advancement platform offers three main components: a data management platform that unites, cleans, segments and reports on data across multiple sources; a matching gift program that identifies opportunities, automates follow up and tracks completion; and a wealth screening tool from SSB Partner BlueRidge Data that offers insight into donor wealth demographics. This comprehensive solution transforms how higher education institutions approach fundraising by allowing for highly targeted and personalized marketing efforts to develop relationships and yield revenue.

Dr. Gabriel Cagwin
“The Central Intelligence for Advancement platform will allow us to do things at Tarleton that we’ve never been able to do before, providing us with the tools to grow our fundraising to new levels while also creating new and innovative ways to engage our constituents,” explains Dr. Gabriel Cagwin, Vice President for Institutional Advancement at Tarleton State. “We look forward to developing new and deeper relationships with our donors, supporters, and fans by offering unprecedented levels of service and engagement.”
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