Level-up Employer Matching: Tension and BlueRidge Data Partner

Leesburg, VA. – Tension Corporation, a leader in nonprofit and higher education direct mail, has named BlueRidge Data (BRD) as its data provider for its Gift Lift™ matching gift program. Tension’s Gift Lift service drives campaign and matching gift opportunities using an organization’s donor list and provides quality data and direct mail services.

“BRD is the ideal partner for Gift Lift,” says Mike Desmarais, national category sales manager — printed products. “Their knowledge and tenure in the data technology space is unparalleled. Combined with Tension’s knowledge of direct mail, we can provide our customers with a powerful product in a way that is seamless, simple and effective.”

Tension’s Gift Lift program takes a customer-supplied donor list and then, with BlueRidge Data, appends important campaign information like address, email, phone and even employer data. The data can also include information about donors who are currently employed by companies that will match their charitable contributions.

The organization can then launch an integrated campaign including emails, text and direct mail. Tension manages the data append process, and additionally can lead the production, printing and mailing of a personalized direct mail appeal that includes the matching gift forms of each respective donor’s employer along with a convenient return envelope. 

“Tension is known in the industry for its outstanding direct mail products and services,” says Stephen Hafner, CEO of BlueRidge Data. “BRD’s powerful data services provide hard to find data, and with Tension we can help our customers launch powerful campaigns.”


About Tension

A global leader in envelopes, printed products, packaging and packaging automation solutions, the Tension Corporation is a privately held and operated company based in Kansas City, Missouri. Tension manufactures billions of envelopes annually, and their envelope and printed products division serves a variety of industries, including third-party billing, financial, insurance and direct marketing. The packaging and automation division of Tension provides software, consumables, automation, and service and support for fulfillment to the e-commerce and pharmaceutical industries. 


About BlueRidge Data

BlueRidge Data is a leading provider of data and technology solutions designed to empower the fundraising success of higher education institutions and non-profit organizations. We partner with Advancement offices, Alumni Associations, Athletics, Career Services, Institutional Research departments and Nonprofits to unlock the power of data to cultivate stronger relationships with constituents and uplift giving. Our suite of services includes:

  • Prodata (Professional Data) Appending: Providing accurate and up-to-date professional information on constituents and prospective constituents.
  • Biodata hygiene: Offering insights into individuals’ backgrounds, interests, and affiliations.
  • Prospect Discovery: Identifying potential supporters and donors.
  • Wealth: Assessing financial capacity and philanthropic interests.
  • Matching Gifts: Facilitating donation matching programs.


Learn more about BlueRidge DATA

Ask about our new Matching Gift LookUp widget which streamlines the process for donors to apply for employer matching gifts. Early adopter pricing is available.

Share This