Today, with great enthusiasm, I am pleased to announce that we have come to terms with Custom Donations to form a joint venture that brings to market a NextGen online giving platform and complementary giving solutions and services that support the fundraising and alumni relations efforts for Higher Education and K-12 Independent Schools. The new venture will operate as BlueRidge Giving, as both BRD and Custom Donations will combine its respective proprietary technologies, education customers and product solutions.
Our featured product, QuickGift, is a turnkey giving platform that delivers customizable and fully branded giving forms that embed directly in your website in minutes. In addition to supporting Web3 cryptocurrency donations right on your main gift form, donors also have a choice from 20+ payment options including credit and debit cards, Apple Pay, Google Pay, ACH, PayPal, and Venmo. Our goal is to bring modern payment methods and streamlined donor flows so that schools can leverage and grow young alumni participation. Our technology will also provide smart endpoints to direct mail with personalized giving forms that can match the unique suggested giving amounts presented to each donor.
A special thanks to Mike Smith of Custom Donations who will be responsible for BRG’s day-to-day operations serving as President and CTO. BobSands will head sales, marketing and partnerships. I will remain CEO.
Custom Donations will continue to operate as a separate firm in the non-profit space and BlueRidge Data will continue to provide its suite of data enrichment and professional data intelligence solutions. To learn more about BlueRidge Giving, please visit www.blueridgegiving.com.