Every fundraiser has faced the challenge of knowing there’s untapped potential in their CRM —but struggling to find it. You may have thousands of alumni and past donors on record, yet you know that some of them could be capable of giving far more than they currently are. Some may have experienced major financial milestones, others could work for companies with generous matching gift programs, and many may have changed jobs or even industries, placing them in a position to give at a much higher level than before.

So why do so many potential donors remain hidden? The answer lies in incomplete and outdated data. Without a clear picture of where your alumni and donors are now, you could be missing out on millions of dollars in fundraising opportunities.

The Problem: Why Some Donors Stay Hidden

Many donors don’t set out to be anonymous, but life moves fast—people change jobs, relocate, experience financial growth, and shift priorities. Over time, their connection to their alma mater or a cause they once supported may weaken—not because they no longer care, but because no one has reached out in a meaningful way at the right time.

Unfortunately, standard donor records often lack key insights that would allow fundraisers to re-engage these individuals. Consider these common challenges:

• Missing Employer & Career Data – Without employer information, you could miss major donors who have advanced in their careers or moved into leadership positions. Worse yet, you could be overlooking corporate matching gift programs, leaving free money on the table.
• Outdated Wealth Indicators – If you’re not tracking wealth events like stock sales, IPOs, or real estate transactions, you’re missing critical moments when donors are in a position to give. Wealth is dynamic, and someone who made a modest donation five years ago could now be in the top tier of your donor base.
• Incomplete Contact Information – You can’t engage donors if you can’t reach them. Outdated phone numbers, incorrect emails, and old mailing addresses mean that your messages—whether personal outreach or campaign solicitations—are simply not getting through.

The Solution: How Data Enrichment Uncovers Hidden Donors

At BlueRidge Data (BRD), we help universities and nonprofits transform their donor databases by filling in these critical gaps. Using 100 million professional profiles and 210 million household records, we provide real-time, enriched data to ensure you never overlook a high-value prospect.

• Employer & Career Insights – Imagine knowing exactly where your alumni work today, their titles, industries, and career trajectories. This allows you to identify potential major donors, as well as leverage corporate philanthropy programs to increase gift size through employer matching.
• Wealth Segmentation & Liquidity Alerts – Timing is everything in fundraising. By tracking real estate transactions, stock sales, company acquisitions, and other liquidity events, we help you engage donors at the perfect moment—when they have the capacity and motivation to give.
• Matching Gift Eligibility – Matching gifts are one of the most overlooked revenue sources in fundraising. BRD ensures you never miss an opportunity to double or even triple donations by identifying which donors work for companies with matching programs and providing a seamless way for them to claim their match.
• Verified Contact Information – Even the best insights are useless if you can’t reach your donors. We provide verified phone numbers, personal and professional emails, and updated home addresses, ensuring that your outreach actually connects.

Why This Matters Now

In an increasingly competitive fundraising environment, you can’t afford to leave potential gifts undiscovered. Major gift officers and annual fund teams alike need better data to focus their time on the right prospects—the ones who have the financial ability and interest to make a real impact.

Imagine if you could:

• Turn a one-time annual donor into a lifelong major gift supporter just by reaching out at the right career milestone.
• Secure a transformational gift because you knew an alum just experienced a major liquidity event.
• Unlock thousands of dollars in matching gifts simply by identifying eligible donors who never realized their employers offered a program.

These aren’t hypotheticals—they’re real opportunities that BRD helps universities and nonprofits uncover every day.

Take the First Step

Your next major donor may already be in your CRM – you just need the right insights to find them. Let’s work together to turn hidden prospects into engaged supporters and unlock new fundraising opportunities.

Contact us today to learn how BRD can help transform your donor data and elevate your fundraising success.

Unlock Hidden Donors with BRD

Let’s make it happen…