Leesburg, VA (August 1, 2024) – BRD, a leading provider of data-driven fundraising solutions, today announced its official entry into the university athletic fundraising space, offering innovative tools designed to empower NIL collectives and athletic departments. By leveraging professional and wealth data, BRD aims to revolutionize how organizations identify, engage, cultivate and convert donors.

“With NIL fundraising becoming a necessity, we are proud to offer a turnkey solution that empowers both NIL collectives and athletic departments,” said Steve Hafner, CEO of BRD. “We recognize the challenges universities face in consolidating data across departments, leading to missed engagement opportunities. BRD tools bridge this gap, enabling a holistic understanding of alumni and facilitating targeted outreach to sponsors, donors, and potential club members. Our exclusive RisingStars data provides access to both consumer and professional data for over 4,000 colleges and universities in the US, data which is otherwise inaccessible for NIL Collectives to engage Alumni to offer memberships and donations to support Athletic programs.”

BRD’s comprehensive solutions allow athletic fundraisers to analyze fan data by simply utilizing email addresses. By overlaying professional, wealth, and household data onto fan records, BRD creates complete prospect profiles, enhancing fan experiences and engagement strategies.

“With tens of thousands of fans filling stadiums, there’s a tremendous opportunity to leverage data to personalize interactions,” added Hafner. “Our goal is to empower athletic fundraisers with the insights they need to drive meaningful engagement and ultimately grow the pool of athletic donors.”