If You Build It, They Will Come

Is taking cryptocurrency as a form of payment an “if you build it, they will come” scenario – like back when taking credit cards online?

Case in point: last week I had a conversation with a good friend of mine who is now a VP for Advancement for a major university in the upper peninsula. We both started in the industry about the same time and he has been a “go-to” on many of our new product launches over the years.

As prep for our demo on integrating a crypto solution for his university, I asked a “take the pulse” kind of question regarding what their thoughts were on crypto. His response surprised me a bit; “For a 5K gift, I’ll tell them to cash out to USD, for a 100K gift, I’ll put your solution in.”

The facts are that we know through many studies that you have young alumni who are sitting on crypto portfolios, that statistically the average gift is higher than USD gifts, and, further, that by giving in crypto there are tax benefits to the donor. What is your shop waiting for? At some point, you’ll need to take the plunge. So why not now?

BRD has now made it simple to put Crypto into your payment page, just like taking credit cards, ACH, ApplePay, GooglePay, Venmo, PayPal, etc., and we’ll set you up to target your crypto class of donors NOW, not a year from now. We believe that many schools haven’t taken in a crypto gift simply because they don’t offer crypto-giving options, nor have they even considered crypto inspired engagement – which will “flush out” the crypto portfolios held by wealthy young alums. 

Crypto Payments
Crypto Payments

Learn more about crypto and it’s impact on younger philanthropists

To learn more about crypto and its impact on younger philanthropists, reach out to us at www.blueridgedata.com or email me directly at [email protected].


Stephen P. Hafner

Founder & CEO
BlueRidge Data, LLC
[email protected]

Share This