The Ones Who Gave and Disappeared: Reigniting Relationships with Dormant Donors
Many organizations grapple with “LYBUNTS” and “SYBUNTS”—donors who once contributed generously but have since fallen silent, representing a significant pool of untapped potential. Data indicates that a large percentage of these lapsed donors feel disconnected, unappreciated, or believe their contributions are no longer needed, rather than harboring active disinterest. By leveraging enriched data to understand these individuals’ current circumstances, organizations can tailor outreach to resonate with their evolving lives and interests. Ultimately, reigniting these dormant relationships transforms outdated lists into dynamic connections, reminding donors they are valued and their impact is still relevant.
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