Most organizations think they’ve “enriched” their data by adding phone numbers or updated emails.

But in 2025, that’s just maintenance—not a strategy.

In today’s world of fast-moving campaigns, heightened donor expectations, and evolving reporting requirements, enrichment must do more. It’s not just about clean contact info—it’s about connected, contextualized intelligence that drives action.

At BlueRidge Data (BRD), we believe enrichment is the foundation for fundraising performance, alumni engagement, and institutional growth.

Here’s what it really looks like today.

1. Knowing Where People Work—and Who They Work With

Accurate employer data is essential for modern advancement. It reveals:

• Where your alumni and donors are employed
• Who has influence within major organizations
• Where to focus outreach for campaigns and partnerships

But here’s the problem: employer data is often inconsistent, misspelled, or simply missing.

“JP Morgan,” “J.P. Morgan Chase,” “JPMC”—three names, one company, and endless reporting headaches.

Normalization isn’t a luxury—it’s a necessity to connect the dots and uncover your true reach.

2. Unlocking the Full Power of Matching Gifts

Billions go unclaimed every year because institutions don’t know which donors are eligible for matching gifts.

With modern enrichment, you can:

• Identify donors at companies with active matching gift programs
• Understand the amount they’re eligible to match
• Target senior-level employees who can drive internal giving

Matching gifts aren’t hidden—they’re just buried in disorganized data. Enrichment uncovers them.

3. Firmographics That Drive Strategy

It’s not enough to know where someone works—you need to understand the company itself:

• Size and revenue
• Industry classification
• Public vs. private status
• Corporate hierarchies and subsidiaries

These insights allow you to prioritize outreach, tailor messaging, and create smarter campaigns based on real context.

4. Actionable Intelligence > Clean Data

Enrichment isn’t just cleaning a list—it’s building a living dataset that supports:

• CRM migrations
• Fundraising segmentation
• First Destination Survey (FDS) reporting
• Career services matching
• Leadership dashboards and engagement planning

At BRD, we combine automation, trusted third-party data, and human validation to deliver enriched files ready to drive outcomes.

Why It Matters Now

The cost of fragmented data isn’t just inefficiency—it’s missed donors, lost gifts, and broken engagement pathways.

In a world where every interaction counts, your data shouldn’t hold you back.

Institutions that invest in enrichment are seeing measurable improvements in:

• Matching gift revenue
• Campaign targeting accuracy
• Employer relationship development
• Alumni engagement and career support

The BRD Approach

We partner with institutions to:

• Normalize employer data across hundreds of thousands of records
• Append verified attributes—employer, wealth, contact info, and more
• Uncover matching gift potential at scale
• Prepare datasets for CRM imports, segmentation, and reporting

It’s time to stop treating enrichment like an afterthought.

It’s the foundation for stronger relationships, smarter campaigns, and sustainable growth.

At BRD, we help institutions clean up their records and maximize their fundraising, engagement, and career services impact.

Want to see how clean data can transform your institution’s success? Let’s chat.